case study
Internal Client: Disney Junior Publicity
Goal: Get their new Disney Junior show “Miles from Tomorrowland” in front of as many families of those that work in technology.
Plan: We created an event opportunity of a screening of 2 episodes of the show plus a Q&A with the Creator/Executive Producer and one of the experts used on the episode to employees and their families of Facebook, Twitter, Pixar, Google and JPL (Jet Propulsion Lab/NASA) and NASA Houston.
Outcome: Each event averaged 150-200 attendees and the #MilesEvent hashtag had a reach of 2.9M on twitter alone.
Feedback:
“We are very pleased with the unprecedented and ongoing (!) “Miles from Tomorrowland” grassroots PR especially as people involved in real-life space missions give resoundingly positive feedback about our DJ series.
We’re at the point where we can expand on the good will we’ve helped build with the space/tech communities leveraging it both in the press and across our Disney businesses.
Thank you again, Michelle, for your expertise and partnership.”
SVP, Disney Channel Communications
Dare to Interrupt
What are the effects of working for a toxic boss and how do you know when it’s time to walk away?
Michelle Thornton, Events Producer at Michelle Thornton Consulting, shares her experience of working for a destructive leader and how it affected her overall wellbeing, as well as the lessons she learned along the way.
Click above to hear “Dare to Interrupt” with Courtney Stanley on her Meetings Today podcast
ABC Writers Panel
Insider Series with Collaborate Magazine
Social media platforms have become an excellent source for sharing and receiving information for meeting and event planners, says Michelle Thornton, CMP, in this episode of Collaborate's Insider Series. So what's her preferred platform? “Twitter gives you a wealth of information if you follow the right people,” she says. Michelle talks about how customize your social feeds to tailor information sharing and find articles and resources to make life as an event planner simpler and more productive.
